Free Alternatives to Gill Sans

Gill Sans font specimen from official website
Best match: Lato (85%) | Updated: Jan 2026

About Gill Sans

Foundry
Monotype
Classification
sans-serif
Style
humanist

Gill Sans is a humanist sans-serif typeface designed by Eric Gill and released by Monotype Corporation between 1928 and 1930. Inspired by Edward Johnston's typeface for the London Underground, Gill Sans became one of the most influential British typefaces of the 20th century.

History and Design

Eric Gill began developing Gill Sans in 1926, drawing on his experience as a stone carver and lettering artist. The design reflects Johnston's Underground alphabet while adding Gill's distinctive humanist touches. The uppercase letters feature classical Roman proportions, while the lowercase shows calligraphic influences, particularly in the two-story 'a' and 'g'.

The typeface achieved immediate success when adopted by the London and North Eastern Railway (LNER) in 1929. Penguin Books followed, making Gill Sans synonymous with British publishing for decades. The BBC and Tommy Hilfiger later adopted it, cementing its status as a design classic.

Why Gill Sans Endures

Gill Sans combines the clarity of geometric sans-serifs with the warmth of humanist letterforms. Its distinctive character shapes—the 'a' with its curved tail, the 't' with its curved stem—give it personality without sacrificing legibility. The typeface feels simultaneously modern and timeless, a rare quality that explains its continued relevance.

Use Cases

Gill Sans excels in:

  • British branding: Iconic for UK institutions and heritage brands
  • Editorial design: Elegant headlines and distinguished body text
  • Signage: Clear and legible at distance
  • Corporate identity: Professional with distinctive character

Finding Free Alternatives

Lato provides the closest free alternative with similar humanist warmth and professional character. Raleway captures Gill Sans's elegance in lighter weights, while Cabin offers comparable letter shapes with a friendly, approachable feel.

FAQ

What is the best free alternative to Gill Sans?

Lato is the best free alternative to Gill Sans, offering similar humanist proportions and warm character. Designed by Łukasz Dziedzic and available on Google Fonts, Lato balances professionalism with personality, making it ideal for branding, editorial, and corporate applications where Gill Sans would traditionally be used.

Can I use Lato commercially?

Yes, Lato is licensed under the SIL Open Font License (OFL-1.1), permitting unlimited commercial use without fees. You can use it for branding, websites, applications, print materials, and any other commercial purpose. The license only requires attribution if you redistribute the font files themselves.

How similar is Lato to Gill Sans?

Lato achieves approximately 85% similarity to Gill Sans, sharing humanist proportions and a warm, professional character. Both feature generous x-heights and similar stroke modulation. Lato has a slightly more contemporary feel with rounder details, while Gill Sans retains more distinctive British character in letterforms.

What are the main differences between Gill Sans and Lato?

Gill Sans features more distinctive letterforms including its signature two-story 'a' and 'g', curved 't' stem, and calligraphic influences from Eric Gill's stonecutting background. Lato has more neutral, contemporary forms with rounder details. Gill Sans's distinctive character makes it instantly recognizable, while Lato offers broader versatility.

Where can I download Lato for free?

Lato is available for free download from Google Fonts at fonts.google.com/specimen/Lato. The family includes five weights (Thin, Light, Regular, Bold, Black) with matching italics. You can embed it via CSS, download for desktop use, or access it through Adobe Fonts for Creative Cloud subscribers.

Free Alternatives (3)

#1 Lato 85%
[Google Fonts] · OFL-1.1 · 5 weights

Humanist proportions with similar warmth and professional character

Get Font ↗
#2 Raleway 78%
[Google Fonts] · OFL-1.1 · Variable

Elegant design with comparable letter shapes in lighter weights

Get Font ↗
#3 Cabin 75%
[Google Fonts] · OFL-1.1 · Variable

Humanist sans with similar x-height and friendly character

Get Font ↗

How to Use Lato

Copy these code snippets to quickly add Lato to your project.

CSS Import

@import url('https://fonts.googleapis.com/css2?family=Lato:wght@100;300;400;700;900&display=swap');

HTML Link Tags

<link rel="preconnect" href="https://fonts.googleapis.com">
<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin>
<link href="https://fonts.googleapis.com/css2?family=Lato:wght@100;300;400;700;900&display=swap" rel="stylesheet">

Tailwind CSS

// tailwind.config.js
module.exports = {
  theme: {
    extend: {
      fontFamily: {
        'lato': ['Lato', 'sans-serif'],
      },
    },
  },
}

// Usage in HTML:
// <p class="font-lato">Your text here</p>

React / Next.js

// Using next/font (Next.js 13+)
import { Lato } from 'next/font/google';

const lato = Lato({
  subsets: ['latin'],
  weight: ['100', '300', '400', '700', '900'],
});

export default function Component() {
  return (
    <p className={lato.className}>
      Your text here
    </p>
  );
}

// Or using inline styles with Google Fonts link:
// <p style={{ fontFamily: "'Lato'" }}>Your text</p>

Frequently Asked Questions

What is the best free alternative to Gill Sans?

Lato is the best free alternative to Gill Sans with 85% similarity. It shares similar proportions and characteristics while being available under the OFL-1.1 license for both personal and commercial use at no cost.

Can I use Lato commercially?

Yes, Lato can be used commercially. It is licensed under OFL-1.1, which allows free use in websites, applications, print materials, and commercial projects without purchasing a license or paying royalties.

Is Lato similar enough to Gill Sans?

Lato achieves 85% similarity to Gill Sans. While not identical, it offers comparable letterforms, proportions, and visual style. Most designers find it works excellently as a substitute in web and print projects.

What are the main differences between Gill Sans and its free alternatives?

Free alternatives to Gill Sans may differ in subtle details like letter spacing, curve refinements, and available weights. Premium fonts typically include more OpenType features, extended language support, and optimized screen rendering. However, for most projects, these differences are negligible.

Where can I download free alternatives to Gill Sans?

Download Lato from Google Fonts. Click the "Get Font" button on any alternative above to visit the official download page. Google Fonts also provides embed codes for easy web integration.