Hoefler&Co

Hoefler&Co (formerly Hoefler & Frere-Jones, now known as Hoefler&Co and later rebranded as typography.com) is an American type foundry founded by Jonathan Hoefler in 1989. The foundry is renowned for creating some of the most sophisticated and widely-used typefaces in contemporary design.

History

Jonathan Hoefler started the company as a teenager, initially creating custom typefaces for publications like Rolling Stone, Harper's Bazaar, and The New York Times. The foundry grew to become one of the most respected names in type design, known for meticulous craftsmanship and comprehensive font families.

The Gotham Story

Gotham, designed for GQ magazine in 2000, became a cultural phenomenon when it was adopted by Barack Obama's 2008 presidential campaign. Its geometric forms with humanist touches have made it ubiquitous in branding, signage, and digital interfaces.

Notable Typefaces

Hoefler&Co's portfolio includes some of the most beloved fonts in contemporary design:

• Gotham - The geometric sans-serif that defined an era
• Archer - A warm slab serif with ball terminals
• Sentinel - A robust slab serif for editorial use
• Operator Mono - A distinctive monospace with cursive italics

Design Philosophy

Every Hoefler&Co typeface is designed with extensive width, weight, and optical size variants. The foundry's commitment to comprehensive language support and OpenType features sets a high standard for professional typography.